In inverted pyramid style, the lead should have the who, what, where, when, how and why. This should be around 30 words and one to two thin paragraphs. The second is the body. This should be all the crucial information in the story. The last part is the tail and should have all the extra information.
This news story from the New York Times is a perfect example of inverted pyramid style. The lead tells you the who, what, where, when, really well. “A deadly blaze at a house in Brooklyn early on Wednesday was another frustrating reminder for firefighters of how many fire deaths are preventable.” This lead tells you the who, where, which was in Brooklyn, and when it was which was on wednesday. This is also a good lead too because it is 30 words or less. The next paragraph explains why, and who exactly were affected by it. The story is very effective. It is really well organized. The first pargraph lead is short, but you get all the information in the next paragraph. If they story was not written in inverted pyramid style, it would probably be all the over the place and not sound right. How it is written now is organized and clearly written.
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